Local Partnership in a Global Market by Tony Abad
- Angeli Mari Maduli
- Jan 25, 2022
- 2 min read
Despite the pandemic world, with digital connectivity, cross-border business is still happening!
The year, 2022, is the year of opportunities. In the age of #globalization, reaching out to other countries to expand your #brand is an opportunity that you do not want to miss. In our current situation in the pandemic, it is challenging to cross #borders physically, but as we are living in a #digital era, this is the time to take advantage of your resources to enter new #markets. But how do you localize your global brand to fit the local market you want to pursue?
Understanding the local market goes beyond remote research. Instead, forming a good and trustworthy relationship with a local #partner helps the company recognize the needs of that particular market. It also aids in contextualizing the #business to reach more people in the local market. Additionally, this helps the company set its global brand apart from the local competition.
In one of our #TCPLive sessions, “How To Localize Your Brand?”, Tony Abad, an international trade law expert and media influencer, emphasized the importance of having a local partner.
So, how do you reach out to new markets this year?
About Tony Abad
Tony Abad, based in Manila of the Philippines, is a well-respected international law expert, Professor of Law in university, as well as the Chairman for the Philippines of International Chamber of Commerce. As a media influencer, Tony is a frequent speaker for big global business events including WTO, EU, ASEAN Leadership Forum, etc and program host of Bloomberg TV Philippines. Currently, Tony is the CEO of TradeAdvisors which provides technical advice and assistance to corporations, business enterprises, government, and academic institutions on matters of international trade policy and regulation.
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