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  • Writer's pictureAngeli Mari Maduli

Staying Focused on Your Message by Viral Jani





#SettingUp your social media is one thing, but #maintaining it is another.

Continuing our #SocialMedia talk last week, after you’ve chosen the right platform for your business, you have to know how to properly use it. There are times when engagements on social media can get overwhelming and there could be an urge to respond immediately, especially in the heat of the moment, which can lead to some mistakes.

#AuthenticCommunication is a process. It’s times like these where we have to properly assess the situation and think about how to communicate properly in order to send our message across our market.

In our latest #TCPLive 8: “East vs. West: How to Utilize Media for Executive Influence?”, Viral Jani, a Social Media for Influence Expert and the Executive Vice President at Times Bridge of Times Internet, tells people that businesses shouldn’t get distracted in moments when things get out of hand in social media. Instead, he reminds them to stay focused on sharing the right #message.

Watch Viral and our other partners talk about media in our latest TCP Live here.


About the Speaker

Currently based in Mumbai, Viral Jani has over 15 years of experience in media, consumer technology, investments, and strategy. He is now the Executive Vice President at Times Bridge of Times Internet. Viral is a recognized media speaker for social media influence for organizations, as well as digital diplomacy.



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