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  • Writer's pictureAngeli Mari Maduli

Social Media Platforms for Businesses by Lashley Pulsipher


You need #SocialMedia, whether you’re a small shop or a big business!


In this digital age, social media is what companies can use to convey their brand and reach out to their audience. According to Statista, as of October 2021, the countries with the most Twitter users are the United States with 77 million users and Japan coming in second with 58 million users. Just imagine all the people that you will reach with a click of a button!

But with the emergence of different social media platforms and the ever-changing trends, one can get easily overwhelmed. Striking while the iron is hot is important, but having a strategy is still the key to being successful in handling your socials. How will you ensure that you’re using the right platform to promote #AuthenticCommunication?

Lashley Pulsipher, a global leadership communications consultant, shares in our #TCPLive 8: “East vs. West: How to Utilize Media for Executive Influence?” that it still depends on knowing your business objectives, target market, and branding.

What social media platform do you use to promote your brand/yourself?

About the Speaker

Ms. Lashley Pulsipher is a global leadership communications consultant and ICF certified executive coach based in Denver, Colorado, USA. She is an enterprising former CxO who is accustomed to the dynamic pace of working in emerging & growth-leading economies from Africa to the Middle East and South Asia. Lashley is an adept communications trainer specializing in executive presence, crisis management, and impactful presentation skills.


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