“Only by giving are you able to receive more.”
Today’s #digital age has encouraged people to go global. If you’re a local business trying to expand your reach or even a global brand going local, this can be a little intimidating. You have different risks that you will face, such as local competitors, #CulturalDifferences, and even down to local policies.
Putting aside these risks, there are also a lot of advantages to expanding your #brand. In an article by Euler Hermes, they mentioned that by expanding you get access to new #markets and gain new ideas, resulting in a potential for creating new products and services for the marketplace.
In one of our #TCPLive “How to Localize Your Global Brand”, Margot Ling, founder of #TCPGrowth, reminds everybody to focus first on what you can give to the market instead of thinking about what you can get from the market. This way you can tailor your products and services to the needs of the new market that you will enter. Remember to show your values.
Watch the full TCP Live: How to Localize Your Global Brand here.
What values can you bring to a new market?
About the Speaker
Margot founded TCP in 2016 to facilitate international collaboration for multinational teams and business through training, consulting and partnerships, specializing in technology & media. Margot’s superpowers are coaching and media consulting to empower her clients to achieve greater success and communicate effectively. She is a multilingual executive coach and creative entrepreneur who is passionate about helping others to grow and perform through her Global Mindset and Growth Mindset advocacy.