In the era of Facebook and YouTube, brand building has become a vexing challenge.
All platforms are not created equal.
In our last #TCPLive on “East vs West: How to utilize Media for Executive Influence?”, Viral Jani, EVP & India Head, Times Bridge, shared interesting insights for executives debating between traditional and social media for their personal brand.
Building a brand on social media is a long journey that requires consistent devotion of time and effort to build a community. But it also gives one the means to have direct connection with your audience and the power to own your narrative.
The idea isn’t simply to broadcast but to interact and engage. To join conversations with others in your field.
While on the other hand, traditional media is a direct method to achieve the desired reach and authenticity but there is always the risk that middlemen might change your message and impact how it’s perceived by the audience.
What is your platform of choice?
Catch up on the full #TCPLive on “East vs West: How to utilize Media for Executive Influence?”
#Branding #Communcation #Media #Leadership SHOW LESS