In #crisis situations, it is important to remember that appearing as a genuine brand can help sustain trust. Of course, authenticity in communications needs to be underpinned by a deep sense of #empathy for your customers and staff needs.
Effective communication in times of crisis requires striking the right balance between being authentic on one side and managing the natural reactions of alarm and confusion.
In our last #TCPLive on “East vs West: How to utilize Media for Executive Influence?”, Lashley Pulsipher, Communications & Executive Coach, emphasized how important it is for companies to get together a communication team and respond proactively in times of crisis.
Having a team oversee the messaging can help companies remain #authentic and #consistent in their messaging and being proactive will give them the chance to get their message across to the public before external parties can make use of their silence and fill the void.
If your business is faced with a potential brand #reputation crisis, what would be your course of action?
About the Speaker:
Ms. Lashley Pulsipher is a global leadership consultant and ICF certified executive coach based in Denver, Colorado, USA. She is an enterprising former CxO who is accustomed to the dynamic pace of working in emerging & growth-leading economies from Africa to the Middle East and South Asia. She has more than a decade of experience leading regional teams across several industries including customer experience, luxury hospitality & real-estate, international security, and wellness. Lashley is an adept communications trainer specializing in executive presence, crisis management, and impactful presentation skills. She holds a master’s degree in International Policy. Lashley supports entrepreneurs by serving as a guest speaker, coach, and mentor to start-up programs around the world. She also volunteers as a facilitator for restorative justice programs in Denver, Colorado.